Amazon UnBoxed

New York, NY 2023

spatial design lead

2D-3D modeling and visualization

fabrication coordination

We partnered with Amazon Ads to produce its largest global strategic event to date – unBoxed 2023, held at the new Javits Center, as well as an additional four venues across New York City. Amazon recently hosted its highly anticipated flagship event in New York, where thousands of Amazon experts and advertisers tuned into unBoxed 2023 to learn about Amazon’s newest features and advancements.

The event spanned multiple days, featuring Keynote and Breakouts content, meeting rooms, lounges, and numerous ancillary receptions. The entire 5th floor was transformed into an immersive walk-through experience called the Connections Hub. Additionally, a monumental concert featuring The Killers was held offsite.

For the Keynote, we constructed a dramatic stage with 28′ high fluted wood walls on custom decking. The Connections Hub, spanning a vibrant 54,400 sqft, showcased Amazon’s hero product demos, with every element custom-fabricated for a unique and engaging experience.