Los Angeles CA 2019

To celebrate Dia De Los Muertos, the Google Pixel team collaborated with Verizon at the iconic Hollywood Forever Cemetery in Los Angeles. A traditional DDLM altar served as the backdrop, creating a beautiful photo moment for guests to engage with and experience the true quality of the newest Pixel 4 phone. The activation welcomed over 1,200 guests, who interacted with a subtly but visibly branded backdrop while exploring the Pixel 4’s features.

The experience included themed curated treats and various photo opportunities, all contributing to a memorable celebration. The customer journey was enhanced with pre- and post-surveys, gift bags, and branded snow cones and Mexican hot chocolate, creating a holistic and engaging experience for attendees. The event successfully combined the celebration of Dia De Los Muertos traditions with showcasing the unique features of the Pixel 4.

spatial design lead

2D-3D modeling and visualization

fabrication coordination