Motorola Razr

Brooklyn, NY 2023

The new Motorola Razr+ was unveiled during an exclusive, one-of-a-kind launch event that featured an exhilarating performance by Cirque du Soleil and music by GRAMMY award-winning artist Kim Petras. The event served as a celebration of self-expression and unapologetic, bold color, inviting media and influencers to flip the script and challenge norms while celebrating the creation of an icon at the legendary Weylin in Williamsburg.

The night commenced with a custom and exclusive Cirque du Soleil performance inspired by, and fully integrating, the new Razr+. We transformed the main rotunda of the Weylin into an immersive Cirque du Soleil and Motorola theater – complete with two stages surrounding guests, a large LED backdrop, and custom aerial rigging flying above, creating a truly unique guest experience. Cirque du Soleil mesmerized guests throughout the show and officially revealed the new Razr+. Using the creative theme of bending the rules of gravity and perspective, Cirque du Soleil crafted an incredible display of human potential, blending acrobatics and technology to weave a narrative inspired by and featuring the Razr+.

spatial design

2D-3D visualization

fabrication coordination

materials and finishes