When Facebook released the Portal, their inaugural product, offering a distinctive take on video chatting. With unique features such as AR Storytime, smart camera, and smart sound, the Portal aimed to redefine and elevate the video chatting experience, making it more seamless, convenient, and entertaining. Our objective was to craft an immersive product release event that effectively showcased these distinctive features.

Set against the backdrop of the holiday season, we conceptualized "The Get Together." This event was designed as a cozy pop-up house situated in the heart of New York City, offering a fantastical representation of where the Portal could truly come to life. The pop-up house, inspired by real homes, took guests on a journey through different rooms—foyer, kitchen, living room, garage studio, and dining room—each highlighting a unique aspect of the product.

spatial design lead

2D-3D modeling and visualization

fabrication coordination