SUM Retail Concept

Berlin GE. 2014

spatial + concept design 

2D-3D modeling + visualization

materials and finishes 

SUM represents a fusion of innovation and Berlin's unique cultural landscape. By incorporating smart retail elements that aimed to enhance the shopping experience while embracing the evolving dynamics of offline retail.

Throughout the development process, the focus was on to create a solution that not only aligned with the essence of Berlin but also demonstrated a forward-thinking approach to the changing retail landscape. The result was SUM, a concept that sought to redefine and elevate the offline shopping experience by infusing it with elements of smart technology.